Targeting
Clearly if your market is limited to a geographic area, you will not be served by displaying your ads outside that area. For example, sites that are hosted and operated from the US commonly have 30%-40% international traffic. Therefore, if you target a market in the United States then you waste 30-40% of your capital—unless you geo-target. By geo-targeting services based on constantly updated Quova's IP address database, MedBanner identifies the geographic location of each user. It then delivers ads to users from that particular geographic location. We target by country, state, DMA, and zip code and area code.
Medbanner’s list of targeting options:
- Contents:
- – channel
- – category
- – site
- – site section
- Geographic area:
- – country
- – state
- – DMA (designated market area)
- – zip-code
- – area code
- Time:
- – day of month
- – day of wee
- – time of day (ex. Mon-Thu 9AM-6 PM, Fri 9AM-4 PM)
- Techno-targeting (important for rich media ads):
- – Browser type
- – Operating system
- – Line speed
Click here to request a quote or additional information.