Advertising on medical sites is our specialty. Since 1999. We have successfully produced advertising campaigns for clients on hundreds of sites. We know what is effective in this market.
Based on experience and the vast data we have compiled, your ads will be positioned on the sites most likely to generate high response rates for your product. We will choose the sites based on:
- demographic and psychographic match with your product’s target market
- quality of sites’ contents and ad placement
- recent performance of the sites for similar campaigns
In effect, your ads will be placed on the best-performing sites with the specific audience you seek. We will work with your creative team to develop the ad mix.
Our work does not stop after determining ideal placement, targeting, frequency, schedule, and creative mix. In fact, it only starts here. Once your campaign is live and produces significant data for us to make statistically-valid conclusions, we will start optimizing the campaign on continual basis to achieve the maximum results.
At MedBanner we realize that our success depends on the success of our advertisers. We strive to produce results for each campaign of our clients. You will be assigned a dedicated account manager. He will monitor your campaign performance daily and optimize it to achieve the best possible results.