Link Building
Create a Free Recruiting Network and Increase Your Site’s Importance
Linking your site to other sites is important for two reasons:
- People follow the links from other sites to yours, creating a free flow of new customers for your site, and
- Search engines also follow the links to your site, placing your page higher in Google searches. The keywords used in links from other sites help define who you are, giving your page more importance on search engines when customers search for those same key words.
Inbound vs. Outbound Links
There are two types of links: inbound and reciprocal. Inbound links appear on other sites and point to your site in a one-way flow. They are created when someone simply thinks your site is useful to their customer base.
Reciprocal links also point to your site, but in this case your site points links back to theirs. Usually reciprocal links are created when one company approaches the other and suggests reciprocal linking for mutual benefit.
There is a controversy among experts about the efficacy of these two types of links. While search engines may give extra weight to inbound links in determining your website’s importance, in reality, most sites do use reciprocal links to increase qualified traffic and to raise their importance to search engines.
The key is to link your site to other relevant sites, sites that have a similar customer base. For example, your physician recruiting website would want to be linked to resume sites and recruiting firms, as physicians visiting those sites would be likely to click on your link of “Jobs for Physicians.”
Orderliness and Directories
Orderliness is another factor to consider when choosing sites to link to. Are the links on other sites presented in an orderly manner, in a well-defined directory so your link will be easily identified? Will your “Physician Jobs” link be listed with other medical job sites, so it can easily be found?
At MedBanner, we use analytical tools to determine the best linking strategy for your site. Then we research the most important sites to link to yours, using both inbound and reciprocal linking to drive new qualified customers to your site and raise your site’s importance in search engine ranking.
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